Approximations for the set multicover problem have been studied (Rajagopalan & Vazirani (section 5)), as have approximations for the min-sum set cover problem (Feige et al.). The greedy heuristic gives a $\log(n)$-approximation for the set multicover problem and a 4-approximation for min-sum set cover.
Consider the min-sum set multicover problem, i.e. for each ground element $e_i$ with coverage requirement $r_i$, let $f(e_i)$ be the step in which the coverage requirement is met; we then wish to minimize $\textstyle\sum_{i=1}^n f(e_i)$.
By extending the 4-approximation in Feige et al., it is trivial to get a $4r$-approximation for min-sum set multicover, where $r=\max r_i$. It is most likely that a better approximation ratio can be achieved.
Does anyone know of any work that has been done on the min-sum set multicover problem? Any pointers to other names for the problem would also be very helpful. Thanks in advance!