In Theorems for Free!, Wadler says that the characterization of parametricity can be re-expressed in terms of lax natural transformations and this will be the subject of a further paper. Which paper is he referring to?
The categorical approach to paramtericty I know uses dinatural transformations as in Functorial Polymorphism by Bainbridge, Freyd, Scedrov and P.J. Scott. What is the connection between lax natural transformation and dinatural transformation formulations of parametricity?