Matrix multiplication using regular (row - column inner product) technique takes $O(n^{3})$ multiplucations and $O(n^{3})$ additions. However assuming equal sized entries (number of bits in each entry of both matrices being multiplied) of size $m$ bits, the addition operation actually happens on $O(n^{3}nm) = O(n^{4}m)$ bits.
So it seems that the true complexity of matrix multiplication if measured via bit complexity should be $O(n^{4})$.
$(1)$Is this correct?
Supposing if one creates an algorithm which reduces the bit complexity to $O(n^{3+\epsilon})$ rather than total multiplications and additions, this might be a sounder approach than say reducing the total multiplications and additions to $O(n^{2+\epsilon})$ as attempted by researchers such as Coppersmith and Cohn.
$(2)$ Is this a valid argument?