The Context-Free tree grammar has rules of the form:
$A\rightarrow t$ or $A(x_1,\dots,x_n)\rightarrow t_x$,
where $A\in N$, $t\in T(N\cup T)$, $t_x\in T(N\cup T\cup \{x_1,\dots,x_n\})$, $T(Z)$ means a set of all possible trees with labels from $Z$.
where $N$ is a finite unranked set of non-terminals and $T$ is a finite unranked set of terminals, $x_i$ are free-variables.
It is clear, that this form of rules is definitely context-free.
The thing which I doubt about is: would the following form of rules
$x_1(A)\rightarrow x_1(A_1,\dots,A_2)$, where $A_i\in(N\cup T)$,
be context-free?
(More generally: $x_1(A)\rightarrow x_1(t_1,\dots,t_2)$, where $t_i\in T(N\cup T)$).
(Obviously it is not context-free according to the definition, but why not?). I don't see any context here. Such kind of rules may be useful for describing changing of the branch without growing tree down. $X$ here is a free-variable, and it points to the arbitrary parent node of the terminal $A$.
The only one theoretical objection here against "context-free-ness" of this form of rules, is that this kind of rules implies, that non-terminal $A$ is not a root of the current derivation tree. From other hand, conventional rules of the form $A(X_1)\rightarrow\dots$ can not be applied for the case when $A$ is a leave in the current derivation.
UPD: For those who asked me for an example of Context-free tree grammar, please refer this link: http://research.nii.ac.jp/~kanazawa/Courses/2011/Kyoto/cft.pdf
Though it describes CFTG for ranked trees, obviously the same rules in the same semantics can be applied for the case of unranked trees.