According to R. Impagliazzo, R. Paturi and F. Zane, 2001 an instance of $k$-SAT is called sparse if $m = O(n)$ where $m$ denotes the number of clauses and $n$ the number of variables. The Sparsifiction Lemma, as mentioned in R. Impagliazzo, R. Paturi, 2001 says:
[...] that an arbitrary $k$-CNF can be expressed (in subexponential time) as the disjunction of a subexponential number of linear size $k$-CNFs. More precisely [...]
For all $\varepsilon > 0$, $k$-CNF $F$ can be written as the disjunction of at most $2^{\varepsilon n}$ $k$-CNF $F_i$ such that $F_i$ contains each variable in at most $c(k,\varepsilon)$ clauses for some function $c$. Moreover, this reduction takes at most $poly(n) 2^{\varepsilon n}$ time.
In the above reduction, each $k$-CNF $F_i$ has at most $c(k,\varepsilon)n$ many clauses, hence is sparse in the above sense. According to this talk, the Exponential Time Hypothesis (ETH) says:
$3$-SAT instances (with $n$ variables and $m$ clauses) cannot be solved in time $O(poly(n) 2^{o(n)})$.
(the $O^{\ast}$-star notation just suppresses polynomials). And it says that the Sparsification Lemma is equivalent to:
If ETH holds, then $3$-SAT instances cannot be solved in time $O(poly(n) 2^{o(n+m)})$.
I do not understand the second claim, so I am asking if anyone could please explain why this is a statement of the Sparsification Lemma, what has it to do with the Lemma as stated before?