In machine learning, it is common to give algorithms quirky names. What happens if you think you've found a name that's actually quite fitting for an algorithm (catchy, descriptive, etc) -- but turns out there's registered company with that name (doing something completely unrelated)? Is there any way they can pursue legal action (with any reasonable chance of success) for using their name in an academic paper -- even if a full disclaimer of the two being completely unrelated is made?
[If the question is inappropriate for this forum, I'd be grateful to the moderators for migrating it to the right one!]