The standard equational rules for the empty type is, as you surmise, $\Gamma \vdash e = e' : 0$. Think of the standard set-theoretic model, where sets are interpreted by types: sum types are disjoint unions, and the empty type is the empty set. So any two functions $e,e' : \Gamma \to 0$ must also be equal, since they have a common graph (namely, the empty graph). .
The empty type has no $\beta$ rules, since there are no introduction forms for it. Its only equational rule is an $\eta$-rule. However, depending on how strictly you wish to interpret what an eta-rule is, you may wish break this down into an $\eta$ plus a commuting conversion. The strict $\eta$-rule is:
$$e = \mathrm{initial}(e)$$
The commuting coversion is:
$$C[\mathrm{initial}(e)] = \mathrm{initial}(e)$$
EDIT:
Here's why distributivity at the zero type implies the equality of all maps $A \to 0$.
To fix notation, let's write $!_A : 0 \to A$ to be the unique map from $0$ to $A$, and let's
write $e : A \to 0$ to be some map from $A$ to $0$.
Now, the distributivity condition says that there's an isomorphism $i : 0 \simeq A \times 0$.
Since initial objects are unique up to isomorphism, this means that $A \times 0$ is itself a
initial object. We can now use this to show that $A$ itself is an initial object.
Since $A \times 0$ is an initial object, we know the maps $\pi_1 : A
\times 0 \to A$ and $!_A \circ \pi_2$ are equal.
Now, to show that $A$ is an initial object, we need to show an
isomorphism between it and $0$. Let's choose $e : A \to 0$ and $!_A :
0 \to A$ as the components of the isomorphism. We want to show that
$e \circ !_A = id_0$ and $!_A \circ e = id_A$.
Showing that $e \circ !_A = id_0$ is immediate, since there is only
one map of type $0 \to 0$, and we know that there is always an
identity map.
To show the other direction, note
$$
\begin{array}{lcll}
id_A & = & \pi_1 \circ (id_A, e) & \mbox{Product equations} \\
& = & !_A \circ \pi_2 \circ (id_A, e) & \mbox{Since $A\times 0$ is initial} \\
& = & !_A \circ e & \mbox{Product equations}
\end{array}
$$
Hence we have an isomorphism $A \simeq 0$, and so $A$ is an initial object. Therefore maps $A \to 0$ are unique, and so if you have $e,e' : A \to 0$, then $e = e'$.
EDIT 2: It turns out the situation is prettier than I originally thought. I learned from Ulrich Bucholz that it's obvious (in the mathematical sense of "retrospectively obvious") that every biCCC is distributive. $\newcommand{\Hom}{\mathrm{Hom}}$ Here's a cute little proof:
$$
\begin{array}{lcl}
\Hom((A + B) \times C, (A + B) \times C)
& \simeq & \Hom((A + B) \times C, (A + B) \times C) \\
& \simeq & \Hom((A + B), C \to (A + B) \times C) \\
& \simeq & \Hom(A , C \to (A + B) \times C) \times \Hom(B, C \to (A + B) \times C) \\
& \simeq & \Hom(A \times C, (A + B) \times C) \times \Hom(B \times C, (A + B) \times C) \\
& \simeq & \Hom((A \times C) + (B \times C), (A + B) \times C)
\end{array}
$$